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Marketing and content

Social Playbook

Competitor activity turned into a weekly content plan

Marketing SaaS product for brands and agencies

14,200+
posts processed
Social Playbook AI social strategy platform
I / The situation
01

We spend hours scrolling competitors and still do not have a plan.

02

Our research tools keep charging us for the same scrape twice.

03

Reports break when images expire or a job hangs forever.

II / What we built
01

Brand onboarding

The business sets its brand context once, then adds the competitors it wants to track.

02

Competitor collection across five platforms

Apify collection jobs gather activity from Instagram, LinkedIn, TikTok, X, and Facebook, running in parallel with duplicate-job prevention.

03

AI strategy that waits for complete data

Anthropic Claude generates the playbook, weekly insights, and content calendar only after every competitor finishes loading.

04

Reliable media and jobs

Thumbnails are stored permanently in S3 and stuck jobs time out after 15 minutes with a clear message.

05

A complete subscription product

Stripe billing, plan limits, competitor slots, and scheduled weekly updates run the product end to end.

III / Results
14,200+
posts analyzed
5
social platforms
25
competitor capacity
01

14,200+ posts analyzed across 5 platforms

02

Up to 25 competitors tracked per account

03

Duplicate scrapes, repeated AI generation, expired images, and endless loading all fixed in production

04

Collection, strategy, weekly updates, and calendar run as one repeatable workflow

IV / Stack
AI used

Anthropic Claude. Turns competitor activity into a strategy, weekly insights, and a content calendar, streamed with structured parsing and retries

AI used

Apify. Collects competitor posts and activity from five social platforms

Frontend

Next.js, React

Backend

TypeScript, Node.js, Express, Background ingestion workers, Weekly workers

Data

PostgreSQL, S3 media storage

AI and automation

Anthropic Claude, Apify, FFmpeg tooling

Integrations

Stripe, Resend

V / This is for you if
01

Your team researches competitors by hand every week

02

You want a content plan built from real market activity, not guesses

03

You run a recurring AI workflow that keeps breaking on bad data or stuck jobs

Book afree call.

One call about one workflow. We talk through the scope, the timeline and the quote, then you decide.