Skip to content
Groundcrew
Talk to a human
All work
Sales teams

Closeum

One system from the sales call to the commission

Sales organization with setters, closers, managers, and owners

$99,500+
revenue tracked
I / The situation
01

Our call recordings, lead notes, and payment records all live in different places.

02

Closers rebuild their whole day by hand for the end-of-day report.

03

Managers only get the real story of a deal after someone reconciles it.

II / What we built
01

A pipeline for every role

Setters get lead tracking and appointment booking, closers get their scheduled calls, managers review team performance, and owners manage the workspace and billing.

02

Recorded calls with AI analysis

Google Calendar triggers Recall.ai recording, and OpenAI reads each transcript for a summary, objections, outcome suggestions, and follow-up context.

03

Outcomes the closer confirms

AI suggests the interpretation. The closer records closed, no-sale, or no-call, so a person always owns the result.

04

Reports that fill themselves

Call data flows straight into the end-of-day report, which managers review and approve instead of chasing.

05

Payments and commissions on the same record

Payment links, transactions, invoices, and commission records sit on the same deal, powered by Stripe Connect.

III / Results
13+
connected modules
$99.5K+
revenue tracked
32
completed transactions
40+
leads managed
01

13+ connected modules covering leads, calls, AI analysis, reporting, payments, and commissions

02

$99,500+ in revenue tracked across 32 completed transactions

03

5 role types working from one shared record of every sale

04

The team moves from a scheduled call to recording, analysis, outcome, report, and payment without leaving the product

IV / Stack
AI used

OpenAI. Analyzes call transcripts for summaries, objections, outcome suggestions, and follow-up context

AI used

Recall.ai. Joins scheduled calls and records them so every conversation has a transcript

Frontend

Next.js, React, Tailwind CSS

Backend

Node.js, Express, JWT and Google OAuth

Data

PostgreSQL, TypeORM, S3-compatible storage

AI and automation

OpenAI, Recall.ai

Integrations

Google Calendar API, Gmail API, Stripe Connect

V / This is for you if
01

Your sales team splits calls between setters and closers and nobody sees the whole deal

02

Managers spend evenings reconciling reports, recordings, and payments

03

Commissions are calculated in a spreadsheet after the fact

Book afree call.

One call about one workflow. We talk through the scope, the timeline and the quote, then you decide.